Creatively Consulting
on your favourites best work.
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Its Gusto, not Gustavo
I'm Gusto, a mastermind in the UK Rap scene with a passion for bringing fresh ideas to life. I've got a solid track record of successful campaigns and top-notch content under my belt. When I'm not collaborating with industry heavyweights, I'm busy pushing the boundaries of marketing and directing music videos that make an impact. So, relax, take your time exploring, and let's join forces to create something unforgettable.
Right... but what do you do?
Creative Campaigns
I've got a talent for crafting cutting-edge marketing strategies that drive chart-topping success for artists and projects in the UK Rap scene, while staying true to what's cool and engaging.
Content Production
I'm all about creating visually striking music videos and standout content pieces that not only capture the essence of the artists but also resonate with audiences and make a lasting impact.
Collaboration & Consultancy
I thrive in joining forces with artists and brands, sharing my industry knowledge and experience to help elevate their projects and achieve impressive results.
Artist & Project Management
With a solid background in overseeing projects from start to finish, I excel at guiding individual artists and/or their teams through the creative process, ensuring a smooth journey to success.
Brand Partnerships
I've got a keen eye for connecting artists with the right brands, facilitating collaborations that are both relevant and memorable in the ever-changing music landscape.
Digital Marketing & Optimization:
Harnessing the power of social media platforms and digital tools, I develop and manage effective online campaigns that boost artists' visibility and foster genuine connections with fans. By keeping a close watch on data and performance metrics, I refine campaigns and strategies to maximize results, staying on top of trends and making informed decisions in the fast-paced music world.
Spotlight on my work
Explore a selection of projects I've played a part in shaping, from A&R and assistant directing to engineering tracks or even working behind the camera on set. Dive into my diverse range of creative contributions.
Digga D's #1 charting mixtape
Training Day 3
Potter paypers return from his musical hiatus - landing #3 in the charts
Made In The Pyrex
Digga D's #3 charting mixtape
Da New Age
M Huncho and nafe smallz joint #3 charting mixtape
Thanks For Waiting
Potter Paypers first major record deal release mixtape charting #8
Class of 98's
The east London supergroups debut project
Provisonal License
M1llionz debut mixtape charting #10
Defending Digga D
Bafta award winning documentary on digga d overcoming discrimination from the met police and succeeding
TD3: The Documentary
Uncovering the full story of potter paypers release from jail to chart success
Groundworks Cypher
Bringing back the cypher culture to the UK rap scene with some of the uks most acclaimed names
Kettle Kings
Alternative content mixing jail house cuisine with celebrity masterchef
Red Light Green Light
Throwing a drill twist on the popular netflix series
Adventures of GW
Turning your favourite Rap group into a superhero collective
Pay Attention
'Lead video for the class of 98s project turning drillers to detentees
Lagga
A video assistant directed by myself showing the heart of kenya
Couple Of Times
greatness on small budgets, winning the bronze award in the berlin film festival
Hit me up?
and just to flex a lil, i made this website myself in one evening.
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